Hi, I’m Jason.
As a Fractional CFO, I help entrepreneurs pursue growth through financial clarity.
How I Can Help
Most growing businesses hit a point where the accounting team can't answer the bigger questions: We’re growing but why are we running out of cash? Are we actually making money? Did our recent investments pay off? How do we prepare for funding or an exit? That's where I come in.
I've spent 25+ years as a CFO and financial leader across companies from private equity and venture capital-backed startups to Fortune 500 corporations. I've built data-driven decision support systems, helped companies raise growth capital, led M&A transactions (both acquisitions and divestitures), and delivered millions in operational improvements. I understand what it takes to build financial infrastructure that supports real growth.
I work as a fractional CFO (part-time) with companies that need:
A strategic thought partner who understands both finance and operations
Real visibility into business performance
Help accessing capital or preparing for an exit
Someone who's actually done this before
I help you make better decisions, allocate resources more effectively, and build the financial foundation your business needs to scale.
Get the expertise of an experienced CFO, but without the cost of a full-time executive.
Experience Backed By Results
Threadless acquired a 50% equity stake in Society6. While the company continued to be operated by its three founders, none of them had any financial background. I served as a financial advisor on various financial topics, from financial reporting to auditor selection, and also led deal negotiations on the sale regarding Threadless’ investment. With Threadless’ support, Society6 grew from less than $1M revenue at the time of Threadless’ initial investment, to $15M revenue and $4M EBITDA at the time of sale, representing a 23.5x valuation multiple on EBITDA and a +30x return on investment.
Threadless acquired Bucketfeet, the Chicago-based footwear brand, in 2017. I led all facets of the acquisition, from LOI (letter of intent) through to transaction close. Additionally, I led all financial aspects of the merger including integration into the Threadless’ financial and administrative operations.
Artist Shops
In 2016, Threadless launched Artist Shops, a fully turnkey, web-based solution that allows anyone to instantly open up an e-commerce retail site to sell their content on thousands of products. Beginning with just 32K Threadless artists, Artist Shops now serves 700K registered users.
I led an insider round of fundraising to fund the tech development of the project. Additionally, I provided leadership for the platform’s user acquisition and retention strategy.
In 2022, Threadless was named to a16z’s list of the Top 100 Marketplaces.
The rankings are based on a marketplace activity score for each company that includes GMV, per Bloomberg Second Measure (for companies that Bloomberg Second Measure tracks), as well as Apptopia data for app performance and SimilarWeb data for website traffic.
Threadless acquired the Studio by Vida business, including its community of over 160,000 artists, in 2023. Similar to Bucketfeet, I led all aspects of this acquisition.
As the first CFO of In-Pipe Technology, a venture-backed cleantech startup, I faced the classic early-stage challenge: building financial infrastructure from scratch while managing tight cash flow. I led the completion of a $5 million Series B fundraising round, restructured the company as a Delaware C-corp, and created their first equity compensation plan. More importantly, I built the budgeting, forecasting, and cash management systems that helped the company maintain its liquidity and grow, ultimately setting up the business for acquisition.
How We Work Together
Most of my engagements start with an initial assessment phase where I immerse myself in your business, understand your challenges and objectives, and together we develop a clear plan for how I can help. From there, we typically work together on either:
Project-Based Engagements:
Focused work on a specific initiative like fundraising, M&A, systems implementation, or strategic planning.
Ongoing Partnerships:
Regular strategic support, typically 1-2 days per week, where I serve as your fractional CFO providing the financial leadership and analysis you need as you grow.
Flexible Arrangements:
Every company is different. Based on your priorities, we'll figure out what makes sense for your specific situation and adjust as your needs evolve.
The important thing is that you get senior-level financial leadership and expertise without the cost of a full-time CFO. You get someone who's done this before and can help you avoid risk while capitalizing on opportunities.
What Clients are Saying
"I am forever grateful to Jason for his thoughtful partnership through the most challenging decisions I’ve had to make in my life.
Jason has been a rock to me."
Jake Nickell, Founder and CEO, Threadless
Jason is patient, thoughtful, and communicates complex topics in an easy-to-understand way. He helped me understand key details behind my website traffic and customer acquisition, and provided a framework for a financially-responsible paid advertising strategy.
Additionally, Jason was an indispensable resource in evaluating a potential business acquisition."
Dan Hoffman, Founder and CEO, Ahava Memorials
Get in Touch!
I’d love to learn more about you, your business, and what problems I can help you solve.
